London, UK – April 2, 2014: An emphasis on fresh and raw products has overtaken the UK juice market in recent years, with an increasing focus on the nutritional benefits of raw fruits and vegetables.
Demand for raw juices is growing exponentially, but with traditional fresh juices lasting only 3-4 days, costs are high and wastage occurs more often than necessary. Cue HPP (High Pressure Processing), a method using only cold pressure to preserve juices, leaving the natural vitamins, minerals, antioxidants, and enzymes intact with no added sugar, colour, or preservatives
. INVO Coconut Water utilises this delicate process as the only coconut water brand in the UK offering 100% raw, never frozen coconut water packed with all the antioxidants and health benefits naturally found in coconuts. Even other ‘raw’ coconut waters such as Unoco are not truly fresh, as they are frozen and shipped to the UK before being defrosted and HPP’d. By contrast, INVO is bottled at the source in Thailand within minutes of the coconuts being cracked open and HPP’d, using only the youngest, freshest coconuts for superior quality and leaving all the natural properties intact!
Coconut water has taken hold of the market in recent years, with Vita-Coco leading the pack, closely followed by copycat brands. However, while these companies tout the amazing health benefits of pure coconut water, including its super-hydrating, naturally isotonic properties which make it great for athletes, they neglect to mention that their heat-pasteurization methods in fact strip their products of all these nutritional benefits, rendering their coconut water no better than the average sports drink. People have finally begun to pick up on the misleading nature of these repetitive brands, with Vita-Coco being forced to settle a $10 million lawsuit in America over false health claims
. Truly raw is the only way to go to enjoy the true amazing nutritional benefits, isotonic properties, and pure taste of natural Thai coconut water – which is where INVO comes in!
INVO has recently been introduced in Crussh Juice Bars, Harris and Hoole, Pod Food, and assorted health food shops across the UK, with great success. Its popularity is increasing as discerning consumers fall in love with the deliciously raw, pure taste of INVO coconut water, unlike any other coconut water on the market.
According to consumer review website Trend Monitor, who spotlighted INVO last July: “INVO Coconut Water is simple and simply good for you. The product is about as close as you can get to popping a straw in a coconut and drinking out the delicious liquid.” INVO’s fresh coconut water can truly revitalise your health and life, both inside and out. Athletes and gym-goers can bring a bottle of INVO with them to the gym: high in potassium and naturally isotonic, raw coconut water replenishes electrolytes lost in exercise and stimulates quick muscular recovery. For the beauty-conscious, INVO is the perfect supplement to any daily to due to its amazing naturally beautifying properties. Its antioxidants, vitamins, and naturally isotonic properties can help slow down ageing symptoms, rejuvenate hair and skin, and build up immunity.
Delicious, healthy, and great for your appearance – there’s really nothing to lose: give the freshly cracked coconut experience a go, and your body will definitely thank you later.
Not only is INVO already different due to its superior quality, fresh taste, and the fact that it is bottled at the source, INVO’s pure coconut water also occasionally blushes and turns pink. This is something to be rather proud of as it is a natural process that only occurs with coconut water sourced from the youngest and freshest coconuts which have not yet reached maturity – nearly impossible to source in the UK.
Available in three refreshing flavours: Pure, Thai Lime, and Pineapple, INVO Coconut Water has a hydrating and delicious option to satisfy anyone’s tastes.