12:28PM BST 01 Jul 2014
As demand grows for coconut water in the US, two of the world's biggest soft drinks brands, Coca-Cola and Pepsi, compete for sales
Coconut water is taking over the shelves at supermarkets.
Companies have been tapping into the Rio de Janeiro beach drink craze that is quenching the thirst of consumers across the globe.
Bloomberg's Trish Regan looked at Brazil's super beverage.
Source: Bloomberg (video filmed in 2013)